When to ReBrand

September 18, 2014

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I have come to the realization that I have struggled with my business and my blog because I felt I did not have a sense of direction or a specific style.  I’ve been doing a lot of self-evaluating and searching to find my style for many months.  I know that some of you can relate.  I’m excited to tell you that I’ve grounded myself and found my style.  My style may not be a specific image repeated in designs, it may not be always a specific color (though I do have my faves), and it may not be a specific technique.  I LOVE them all.

 

I am a technique junkie.  I love  learning new things.  I’m easily distracted by new products, new tools, and new techniques.  I want to try everything…abstracts, acrylics, paper crafts, oil paints, assemblage arts, quilting, sewing, knitting, beading, mosaics, soldering, encaustics, etc etc etc.

Sage I homeschooled my daughter from Kindergarten to College and my main goal was to instill in my daughter the love of learning and to teach her how to find information so that she can teach herself and/or know how to find others to teach her skills and/or knowledge she so desires.  I have come to realize that this specific goal relates to my own life.  I did start off going to school for commercial and graphic design, but life got in the way before I received my degree.  I may not have a degree in art or design, but I AM a self-taught artist.  I continue to take classes in person and online.  I’ve taken classes from many of my designer friends.  I have an extensive library of books and magazines.  I feel I have something to learn each day.

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With all of this said, I realize I have a lot to share too and I LOVE teaching.  My passion is creating in the zone and even more so to share this passion with others.  I love seeing the light bulb go off in a class of students when I share a certain technique or even a little quick tip.  I love seeing the satisfaction and joy that my students have when they leave a class with something they made and created and they are proud of.

I love playing and being creative.  I always have.  I love creating all forms of art work.  I love sharing my work with others.  I definitely love when someone appreciates my work enough to buy it!

This is my style. I am a Mixed Media Artist and I am a Professional Designer in the Craft & Hobby Industry.  I create art, I sell art, I exhibit art, I teach art.  I have a lot more that I will be sharing soon in regards to my direction and business.

With this newfound sense of grounding and direction, I realized it was time for me to ReBrand myself.  Most people in this industry and in my area know me as Cheryl Boglioli (I am luck to have that unique name).  Most people, fans, customers, and manufacturers did not relate me to Cheryl’s Window.  And I can’t tell you how many people thought I either sold windows or cleaned windows.  ….No…I don’t do windows.    I started Cheryl’s Window many years ago as a simple blog to show off my cards and layouts with the tag line of A View in My Studio.  From there, I started with a few design teams and finally became a Professional Designer and a CHA Designer Member.  I quit a full-time job to follow my passion and be a designer and artist full time.  I’ve finally gone back to my Art roots and am painting, selling my works, and exhibiting my art work.  I am teaching and miss the fact I have not traveled much this year.  (ps…that will be changing).

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You’ll notice the new website name as Cheryl Boglioli Designs™.  Cheryl’s Window will still work for a while as well.  I’ve also got a new logo thank so much to Joanne Fink from Zenspirations.   I finally had the chance to meet Joanne and get to know her while visiting her home with Eileen Hull while on her #Paprtrail3.  Eileen was visiting Florida and I traveled with her for the week while here.  Joanne opened her home and showed us the sweetest hospitality.  Eileen and Joanne were a wealth of inspiration and information for me.  And this is why I love being a CHA Designer Member.  The friends I have made are truly becoming lifelong friends and we speak the same language.  Joanne sat down with me and started asking me why I felt I needed to rebrand, what I do, why I love what I do, what is my passion, and more.  I was totally amazed that she took my jumbled thoughts and ideas and just sat down in the middle of me talking and started sketching ideas.  Next thing I knew, she nailed a logo that I felt perfectly suited me.  Thank you, Joanne.  Now, this logo is even more special because not only does it exemplify me and my business, but it was handdrawn by someone I now consider a friend.

I have so much more I want to share, but I go from blogging about nothing to writing a small novella.  Keep checking back, but put on a smock or apron.  As I undergo changes to the website and work on this rebranding issue, there might be some paint splatters along the way.  Thanks for being my fans and mostly for being my friends.  Thank you for supporting me and your continued encouragement.  I could not do this without YOU!

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New Classes listed

August 12, 2014
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So, I’ve actually had people interested and asking for me to teach painting using the “Bob Ross Wet-on-Wet Technique®” style.  My first one is scheduled for August 23rd 10am-1 pm.   You can find more details my clicking on the tab above for my “Joy of Painting®” classes. My first class is going to be this […]

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Christmas Card Countdown Workshops

July 17, 2014
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Are you planning your Holiday Season Cards yet?  Halloween, Thanksgiving, Christmas, New Years?  Not sure where to start?  Looking for new techniques?  Need someone just to help you plan out your cards and a schedule to have them all made in time for the Holidays.  Join me and Susan as we create at least 3 different […]

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The Crafter’s Workshop and Krylon paints Art Up Lil’ Feet Boot for Charity

July 10, 2014
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The Art Mundo Artists and the St Lucie Fire Department partner together each year to raise money for children’s shoes in our county.  Last year, I understand they raised enough money to put shoes on 500 pairs of lil’ feet.  So, this year when the boots came around, I claimed one for myself.   And I […]

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Liberty Mixed Media Canvas

June 20, 2014
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Summer is in full swing here and many will be celebrating 4th of July with family and friends.  I hope we all remember that it is more than good BBQ and fireworks, it is celebrating Independence Day and the Freedom and Liberty we have (or are supposed to have, but that is another soapbox for […]

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Working…Not Blogging

May 25, 2014
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I give up.  I want to blog more, but I know until I MAKE that a priority in my work and make the effort to schedule time to actually upload photos and try to use some of my creativity in the actual writing of a blog post, it is not going to magically happen.  I […]

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Craft Attitude Mother’s Day Blog Hop – Mother’s Love

April 25, 2014
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Hello!  I’m super excited to be sharing my project with you today and joining in with the Craft Attitude Mother’s Day Blog Hop.  Thanks so much for inviting me, Jonathan Fong.  Craft Attitude has a versatile product that can be used in so many ways.  I decided to use mine on a mixed media piece […]

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VerDay Flamingo of the Fairy Court

April 16, 2014
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  Do you remember Roz, my pink flamingo? She was part of a “Keep Ft Pierce Funky” artist event at Art Mundo.  We each personalized and decorated our Flamingo.  I had such a great time with her. I started by painting her with a Primer.  She even looks good in gray! Then I painted her […]

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Stenciled Soldered Pendant

April 13, 2014
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I love the versatility of stencils and that they can be used with most any medium for any type of project.   Today I’m excited to be part of Rebekah Meier’s Blog Hop with her new line of Mandala inspired stencils by The Crafter’s Workshop and share my Stenciled Soldered Pendant.  Rebekah sent me four of […]

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Kumihimo Raised Spiral Keychain

March 31, 2014
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I like a large tote style purse, but I seem to always be losing my keys down in my purse.  I decided I needed a large keychain that was also pretty to carry my keys and I needed a larger keyring to keep all my various keys – home, car, studio, etc. I had plenty […]

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